Zoya – LFW SS15 Nail Polish Predictions
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London Fashion Week SS15 is a celebration and showcase of some of the world’s leading fashion talent. Not only will it shape what we’re all wearing next Spring and Summer, it’s also going to have a knock on effect on the beauty trends that we all follow too. I’m lucky enough to be working alongside nail polish experts Zoya, looking at some of the leading trends that came out of London Fashion Week and discussing how they might shape the UK nail polish horizon in 2015. (Zoya have a great range of nail polishes perfect for Autumn and Winter too – if you’re looking for something to wear in the next couple of months check out their Fall 2014 collection full of moody dark neutral shades and liquid metal shimmers).
Zoya offers a huge range of toxin-free nail polishes (there are over 300 shades to choose from) free of the top 5 toxins usually found in nail polishes – formaldehyde, formaldehyde resin, toluene, dibutyl phthalate and camphor – that are thought to cause cancer and birth defects. There are so many organic and natural skincare and make-up brands out there now so it’s good to see nail polish following suit. Plus I think the Zoya packaging looks really premium – sometimes natural beauty brands scrimp on their bottles and packaging letting their brand down, but the Zoya nail polish bottles look really cute and classy all lined up on a shelf together (I should know, I’ve got quite a few now!).
One of my favourite ranges from Zoya is their Pixie Dust collection, a range of textured glitter nail polishes that can be worn alone or together – why not have a read of my review of Zoya Pixie Dust Nail Polish in Arlo?
A big trend that came out of London Fashion Week was monochrome. This is also big for Autumn Winter 2014 but expect to see a bit more white for Spring.
Monochrome combinted with prints could be seen at Jean-Pierre Braganza, and big black and white blocks were used by J. JS Lee. There was also a lot of white at Amanda Wakeley.
I predict that white nails will continue to be popular right through into Summer 2015 to complement the monochrome trend. The catwalk models at J. JS Lee had their nails painted white too as you can just about pick out from the zoomed in image below:
I have chosen Zoya Nail Polish in Purity* to complement the monochrome trend. It can be best described as a bright, perfectly clean pure white with a glossy creme finish. The colour is quite sheer, to get a good white shade you will need to apply 3 thick coats, however by just applying one coat it gives a lovely clean ‘no nail polish’ look. Purity also makes a great white base for nail art which will I predict will continue to be big again right through 2015 and beyond.
Space Age Blues
The second trend that I have picked out from London Fashion Week is that of blues in a variety of textures and finishes, many of which incorporate shimmer and sparkle.
The textured pale double denim at Faustine Steinmetz gives a nod to the 1980s, whilst Felder Felder displayed more blues and turquoises with texture, print and sparkle – just take a look at these space age hot pants below!
To complement the Space Age Blues trend for Spring Summer 2015 I have chosen Zoya Nail Polish in Remy* from the new Fall 2014 Ignite Collection. This is a brilliant indigo blue polish with a copper and gold liquid metallic shimmer that would really set off the blue trend. I think it looks much nicer on than it does in the bottle and you only need to apply one coat as it’s very opaque and pigmented. In some lights it looks almost green, just like an oil slick.
I think my favourite trend to come out of London Fashion Week is the beautiful ladylike flowing silver shades that were showcased at designers such as Daks and Julien Macdonald.
Daks used beautiful flowing fabrics in shades of silver and grey to create wearable looks. The sheer silver fabrics used by Julien Macdonald gave an ethereal effect.
The silver trend sits really nicely alongside the monochrome fashion – expect to see all shades of white, grey, silver and black worn together.
To sit with the silver trend I have chosen a complementing nail polish rather than a matching one. This Zoya Nail Polish in Odette* – a sultry orchid maroon cream – would really stand out against the delicate silver fashion shades. I have applied 2 coats of Odette in the photo below, and this smoky plum shade would also look great as an Autumn nail polish – great all year round!
So what do you think of these trends and nail polishes for Spring Summer 2015? Do you think you’ll be wearing them?
To view the full range of Zoya Nail Polishes and find out more about them have a look at the official Zoya website. Unfortunately they don’t ship to the UK, so check out LoveLula, Naturisimo and Amazon who all ship within the UK. Prices start from £11 each including delivery.
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Images have been taken from www.londonfashionweek.co.uk, a fabulous resource for all things ‘LFW’!
This post has also been replicated on the Alex Silver PR blog – check it out here!