Back in the 1980s there were very few well-known cosmetic brands that didn’t test their products or ingredients on animals in some way. Fast forward to the 2000s and things had come a long way… awareness about cruelty free cosmetic was high, many high street brands had become cruelty free, many other brands professed to be cruelty free (even if sometimes their parent companies did still test ingredients on animals) and lots of small independent brands had sprung up offering natural, organic and cruelty free products. On 11th March 2013 a European Union (EU) ban on animal testing for cosmetics products and ingredients came into force. This means that companies are not able to animal test new cosmetic products and ingredients that will be on sale in the EU, however they can still sell products in the EU that have been tested on animals in the past. Companies can also still animal test cosmetics that are sold outside the EU (and the animal testing must be done outside the...Read More
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