NEW! TIGI Bed Head launches Joyride
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Yesterday, 1st September 2015, marked the launch of Joyride – the new Powder Primer Balm (PP Balm) from TIGI’s Bed Head range. Joyride primes the hair with a fine, invisible powder that adds texture and grip, plus it also defrizzes and smoothes flyaway hair.
Joyride can be used it on its own for styling, or as a primer before using other styling products. For best results it should be applied through the middle and lengths of damp hair to provide a soft texture, making the hair easier to style.
I received a sample of Joyride* PP Balm a couple of weeks ago, you may have seen the teaser image I posted on Twitter as I wasn’t allowed to properly talk about the new product until after its launch…
I have to admit I don’t normally use many styling products other than a bit of smoothing serum so I don’t have much to compare Joyride to, but after using my sample my hair did seem to resist frizz better than it would do usually after straightening.
If you like using styling products then why not give it a go? TIGI Bed Head Joyride is available from salons from 1st September 2015.
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