NEW Brow Collection from Benefit
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Did you know…
– we each spend £200 on average a year on products to groom our brows
– there were 1.1 million brow products sold in the UK throughout 2015
– the two leading brow products are from Benefit
– Benefit now run 1,100 brow bars across 46 different countries
These were just some of the facts that I learned at the Leeds blogger launch of Benefit’s new brow range. I mean, I knew that brows were big business but I had no idea that brow products were selling on this scale. And that is the reason that Benefit have re-vamped and re-launched their brow range, offering a brow product for every one of us no matter what our colour or what sort of impact we want our brows to have.
First up I want to tell you a little bit about the event. Benefit know how to throw a party, and they had invited around fifty Yorkshire bloggers to the White Cloth Gallery in Leeds. When we arrived we listened to a short presentation about the rise and rise of the groomed brow and we were then given an overview of the new Benefit brow range. Each blogger was then treated to a brow makeover by Benefit’s make-up artists – I loved chatting to these girls, they all had their own reasons for working at Benefit and they all clearly loved their jobs.
Following a lunch break (and a couple of drinks!) there were some brow-themed party games which culminated in cake decorating and leg waxing (don’t ask!) and we also got to see the talents of a fabulous magician. It was a really memorable day and I got to meet lots of other Yorkshire bloggers too.
Fast forward to a couple of weeks later and the postman brought me a rather exciting package containing four of Benefit’s newly launched brow products* all housed inside a pink cardboard chest. I have to say that Benefit are really imaginative and this has to be one of the nicest packaged pieces of blogger mail that I’ve received over the past three years.
During the past week or so I’ve been working my way through the new products, working out how to use them to their best advantage and trying to decide which of them I would use on a regular basis going forward. Here’s what I’ve found…
Benefit Gimme Brow – I’ve been using Gimme Brow for a little while now and this isn’t actually a new product from Benefit, just a re-launch. It’s a volumising gel that contains miniscule fibres which stick to the hairs of the brow making them look fuller and thicker.
In the image above I have applied Gimme Brow in shade 3 (medium) to the brow on the left, so you can compare the difference between that and the brow on the right that has no product on. The great thing about Gimme Brow is that you can have your brows fairly natural looking (that’s what I like) or build up the coverage for something more dramatic.
I find it really easy to apply to the brows using the mini-brush and it’s probably the most idiot-proof of all of Benefit’s brow products. It comes in three shades, from light to deep. I’d suggest that if you’re new to brow make-up, or if you want something that’s just a bit different from a brow pencil, then you go for Gimme Brow!
Browvo! Conditioning Primer – yes, you can get primer for just about every part of the body now and this one is for your eyebrows! The ingredients include keratin and soy proteins, and not only does it extend the wear of other brow products it also helps to condition the brows too making them healthier and fuller. You can either apply this during your make-up routine before applying brow colour, or apply it before bed on its own to treat and condition the brows overnight. Personally I suspect this is the one product of the four that I won’t use very much, but I think it’s a great idea and it applies quickly and easily to the brow hairs using the in-built applicator brush.
Benefit Ka Brow! – this is a buildable cream gel colour that you paint on to your brows with the little brush that is hidden as part of the lid (the pointy section of the lid is actually the brush – very nifty!). It has a waterproof finish too and it’s really long lasting. I think it’s perfect if you want dramatic brows that really catch the attention… not as great if you prefer more natural looking brows.
As you can see from the image above where I have applied Ka Brow! to the eyebrow on the left this gives a much more dramatic result than Gimme Brow. It colours both the skin and the hairs to give a dense finish.
I found the little brush really easy to use but it is quite time consuming to paint the colour on so I’d probably use this for a night out or other special occasion and stick to using one of the other products for every day use. Ka Brow! is available in six shades, I’ve been using shade 3 (medium).
Goof Proof Eyebrow Pencil – this is an eyebrow pencil like no other! The pencil itself has a sort of pear-shaped tip so you can use the thin end to shape and taper your brows to a point and use the thicker end to fill in gaps and add colour, there’s also a spoolie brush at the other end so you can brush through your brows before and after adding the pencil.
Goof Proof Eyebrow Pencil is a little bit more expensive than other high street brow pencils but I think it’s worth spending the extra.
I haven’t got an image of Goof Proof Eyebrow Pencil in use, but if you love using a pencil and feel a bit daunted by the other Benefit brow products then this is the one to go for. I’ve been using Shade 3 (medium) but I feel that it looks a bit too reddy-brown for me so I’m going to look into treating myself to a slightly darker blacky-brown shade.
So that’s it, which of the new Benefit brow products do you think you’ll try?
Gimme Brow is priced at £18.50, available from Benefit.
Browvo! Conditioning Primer is priced at £21.50, available from Benefit.
Ka Brow! is priced at £18.50, available from Benefit.
Goof Proof Eyebrow Pencil is priced at £18.50, available from Benefit.
There are also other products in the new brow collection from Benefit, including a relaunched Brow Zings eyebrow shaping kit in a cute little palette, and High Brow Eyebrow Highlighter that you use underneath the brow.
What are your favourite brow products?
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