KISS Cosmetics – Beyond Limitations Mascara
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You’d be forgiven if you haven’t heard of KISS Cosmetics before as they only launched a few weeks ago. They’ve been working really closely with beauty bloggers here in the UK to get their opinions and ideas on everything from developing packaging to finalising lipstick colours, I think this is a great idea as beauty bloggers are experts in this field and they’ve generally tried hundreds of different make-up products.
KISS Cosmetics will be predominantly lip focused, so far the 4 products that they’ve launched are a Lip Scrub, brightly coloured KISStick lipsticks, shiny Lip Vinyl glosses and Locked Lips top coat. However on Thursday 28th May KISS Cosmetics are due to launch their next product, Beyond Limitations Mascara*, and I’ve been lucky enough to be one of the first people to try it out!
Beyond Limitations is a paraben-free black mascara which aims to define and lengthen lashes. The brush is quite large and it’s flat along the bottom and curved along the top…. KISS Cosmetics call it ‘turbine shaped’ but it reminds me a bit of the shape of a slug! It works really nicely to apply mascara to the top lashes and I use the curved side underneath the lashes and lift up to coat them to the tips. I find the large brush a bit clunky when applying the product to the shorter lower lashes though and you have to be quite gentle and patient to ensure you don’t smudge.
The image above shows my eyes after Beyond Limitations has been applied, you can see there are no clumps or blobs as the widely-spaced bristles on the brush space out the lashes as you apply the mascara. It definitely defines the lashes and coats them from root to tip. It also gives a bit of lift and curl to the upper lashes too, giving a nice long natural look.
I really like this mascara and I’ll definitely continue to use it for everyday wear although I’m not sure if it gives the thickening false-lash impact I like for a night out.
I’ve been impressed so far by KISS Cosmetics and I’m looking forward to seeing what they bring out next!
What do you think of this product – do you like what you see, and are you likely to be trying out KISS Cosmetics soon?
Beyond Limitations Mascara is priced at £9 and will be available from KISS Cosmetics from Thursday 28th May.
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