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Posted by on Jan 24, 2014 in Bath & Body | 4 comments

Black toothpaste?

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Beverly Hills Formula Perfect White Black Toothpaste Review

Yes, you read that right… black toothpaste! I was asked to try this out by Beverly Hills Formula and I was both intrigued and disgusted when I received it. Do you remember when Heinz launched a limited edition green ketchup a few years back? I felt the same then, some things are not meant to be a different colour! The thought of a black toothpaste is just something that’s never crossed my mind and it seems counter-intuitive to use something black to clean and whiten.

Beverly Hills Formula Perfect White Black Toothpaste Packaging

Now for the sciencey bit… the reason that this toothpaste is black is because it contains activated charcoal which is known to eliminate bacteria and therefore prevent bad breath. Activated charcoal is also useful at removing tannins, these include coffee, tea and red wine, and these are the things that cause teeth to stain. So the toothpaste is able to gently remove stains from teeth without being too abrasive. Beverly Hills Formula recommend that the best whitening results can be seen after brushing for 5 minutes.

Beverly Hills Formula Perfect White Black Toothpaste On Brush

You can see above what the toothpaste actually looks like when it is on the toothbrush, it looks quite scary and yukky, and you imagine that it is going to taste awful. But all that changes when it goes in your mouth – it tastes just like a regular white toothpaste, it is lovely and minty and leaves the mouth feeling nice and fresh and clean. I have been using it for around a week now and am quite getting used to it after the initial shock. I can’t really comment on the whitening aspect of the Perfect White Black toothpaste though as my teeth don’t really have any stains on them.

Beverly Hills Formula Perfect White Black Toothpaste

So overall it has been an unusual experience for me to try this unusual black toothpaste, but once I got over the shock of the colour I was quite happy using it. It’s definitely a novelty and would make a great gift for someone who has everything, or could be used to encourage children to brush their teeth (children love yukky stuff don’t they!).

Perfect White Black Toothpaste is priced at £4.99 and is available from Superdrug stores (I can’t currently find it online).

What do you think of this, would you try a black toothpaste?

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*PR Sample


  1. This is so unusual! It looks disgusting on the toothbrush and I’d be expecting it to taste of liquorice I think! Great to try something different though and I’ve never come across this before, thanks x

    Claire | AgentSmyth

  2. That looks really strange! I love anything to do with whitening though so I’ll definitely look into it. Fab review xx


  1. Clinomyn – 14 Day Challenge for Whiter Teeth | BeautyBestFriend - […] Want to read more about dental care? Check out my review of Black Toothpaste! […]

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