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Posted by on Sep 2, 2015 in Haircare | 0 comments

NEW! TIGI Bed Head launches Joyride

NEW! TIGI Bed Head launches Joyride

Yesterday, 1st September 2015, marked the launch of Joyride – the new Powder Primer Balm (PP Balm) from TIGI’s Bed Head range. Joyride primes the hair with a fine, invisible powder that adds texture and grip, plus it also defrizzes and smoothes flyaway hair. Joyride can be used it on its own for styling, or as a primer before using other styling products. For best results it should be applied through the middle and lengths of damp hair to provide a soft texture, making the hair easier to style. I received a sample of Joyride* PP Balm a couple of weeks ago, you may have seen the teaser image I posted on Twitter as I wasn’t allowed to properly talk about the new product until after its launch… I have to admit I don’t normally use many styling products other than a bit of smoothing serum so I don’t have much to compare Joyride to, but after using my sample my hair did seem to resist frizz better than it would do usually after straightening....

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